We’re delighted to announce that our head of content, Andrew Mernin, has successfully achieved a distinction in the UK’s only government-approved Award in Digital Copywriting.
The course, run in London by the Institute of Direct and Digital Marketing, covers the fundamental differences in how an audience reads, interprets and interacts with online media as opposed to offline.
It enables the creation of powerful digital copy for web, email, social media and blogs and explains how to grab attention, drive traffic, convert sales, stimulate loyalty and enhance your reputation – just by using the right words in the right places.
We have been doing all of these things for several years for business of all shapes and sizes. But the digital world is constantly changing and continual improvement and development is a key part of our success as a business.
Keeping up to speed with new ideas and trends in digital marketing and PR, as well as online copywriting, ensures our customers are getting the very latest and affective advice and assistance online.
The IDM course was taught by the same experts that have trained major media and corporate organisations such as the BBC, National Trust and Telegraph Media Group.
We look forward to putting our IDM training to good use by helping our clients succeed online.