Pay Per Click Marketing

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Build Business Goals

We make it our goal to understand your business goals to drive ROI.

Establish Business KPIs

Build KPIs with you to improve your AdWords presence.

Optimise Campaigns

On gathering sufficient data we will work alongside you to optimise your campaigns.


Achieve KPIs & Repeat

After achieving our targets we will restart the process and aim to improve.


You want to be able to increase your ROI from your pay per click marketing or paid search marketing but are unsure on how best to approach taking on the task? We are experts in providing the best quality Paid Advertising Campaigns, with over 20+ years experience in the market place. We derive our experience working in large SMEs and are focused on pushing ROI with every client.

Many clients come to us in search of transparency in their advertising; we make it our goal to make PPC as simple as possible for our customers whilst still optimising financial returns. AdWords has become too expensive for companies to manage alone and each company requires a personalised service to be able to benefit from paid advertising within its market sector.

Every customers needs are different, and this is key to our approach. We understand this as we have been marketing managers and business owners before. We use this knowledge to help our customers to understand and maximise their budgets potential. We have a tried and tested clinical methodology that helps us to drive ROI for every one of our customers.

“For a fairly new online retailer the world of SEO can be baffling but Mernin&Headland took the time to explain and also helped us tremendously with advice that we could implement ourselves.”

Doug Ellison

Owner / Director, Union Clothing



We fully understand that as a business you want to make the most out of your advertising and reap the most out of your paid search marketing. When taking on your campaign we treat your money as if it were our own making sure that we create premium paid search adverts. We will only charge you for management of campaigns and in good faith we always offer free campaign investigation and cost analysis, with this we hope to give you confidence that you can rely on our skills to offer an unparalleled service to promote your business.

You will pay for your advertising space directly with Google, Bing and any other Advertisers we see fit to promote your business. We are transparent in all our dealings and it is imperative to us that you fully understand what your advertising spend will be going toward. With 10+ years PPC experience we recognise how paid advertising has changed and moulded with the altering market and we bring this knowledge along with every company we work alongside.

Require assistance with your Pay-Per-Click campaigns?


We will work with you throughout your entire pay per click marketing campaign not just on your Cost Per Acquisition (CPA) for AdWords. This will help us to build a picture of targets whether this is the full lead circle or simply the sale funnel. We will work closely with you to build actionable KPIs for each campaign you wish to advertise, employing our tactics alongside your current business data to help inform on these decisions.

We will also optimise or rebuild existing campaigns that aren’t reaching their potential using the business data collated to drive our newly resourced KPIs, or we will start from scratch so that we are able to adhere to our KPIs and keep you informed along every step of the way. We are friendly and approachable with any queries or concerns you may have with your current campaigns so don’t hesitate to get in touch so we can put your mind at ease.

If you already have business data available we look for the following criteria:



Location of your users.


Time of all conversions.


Location of your businesses.


What audience you already target.

Given only a small budget to work with we used their current data to target an audience who resided within the local area and had already visited the website to make sure we drove only cost effective conversions to the site. The end result speaks for itself, as 3 of the created PPC campaigns became the 2nd highest grossing sales channel before the launch of the event.

We want to help you! Please don’t hesitate to get in touch we want to improve your campaigns and in turn improve your ROI. Book a call with us today and we can take a look at aiding your current paid search marketing campaigns.


We feel we understand your businesses better than other agencies, as we have both worked on all 4 sides of the business square. Beginning our journey in a family jewellery business from the ages of 5, taking the business online and then selling it. Then moving on from there to work for large digital companies such as Rocket 9 managing teams to provide SEO advice to improve these companies Google positioning’s. During our time we also plied our trades within digital agencies before going on to own our own agency.

With these facts we like to assure you again that we will treat your money as if it were our own, as we fully understand what it is like to put your own capital into your business ventures. We will integrate ourselves within your team trying to improve and pass on our expertise to build and better your team’s digital knowledge. It is our firm belief that sharing our experience will help drive a better collaboration between our companies and achieve our targeted KPIs.

Start your PPC Audit today