Client Case Studies

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Union Clothing

We worked with Union Clothing for a number of years. We have provided a range of services including Project Management, Conversion Rate Optimisation, Google AdWords Management and training.

The iconic menswear store and e-retailer first contacted Mernin Headland when it was on the verge of an overhaul of its web presence.

The client was moving to a new Magento themed web proposition and needed consultancy to help ensure the change had a minimum of effect on the business.

We worked with the client’s development team to expedite the site build which, at the time we came on board, was six months behind schedule.

The client needed to leverage its position through paid search and SEO to ensure the transfer from one website to another was as smooth as possible.

We trained its in-house team in blogging for SEO and social media strategy and implemented a digital marketing plan that could be managed internally.

We also resolved SEO issues that could have arisen through the changeover period and
built a retention model for the team to leverage the returning customer basket value.

The project also involved consultancy in Google Adwords and remarketing. As well as email marketing and social media training to help the company to take back control of the online presence. If you are interested in finding out how we can help you why not click here

Future & Co

We work with Future & Co on a number of projects, providing Google AdWords support and SEO Consultancy.

Future and Co is a digital production company creating award winning work in film, animation, web and mobile for clients all over the world.

Mernin Headland works with the business to support a number of its clients’ digital marketing campaigns.

Our work includes building SEO campaigns for major customers, as well as provision of Google AdWords support and management and sales consultation.

By switching from a third party digital marketing agency to Mernin Headland’s white label services, Future and CO has been able to drive new efficiencies and increase customer satisfaction.

Among several successful projects, one client was able to increase the conversion value from its Google AdWords by 200%.

Get in touch for more details on this and other projects click here

Tyneside Cinema

The prominent, independent cinema in Newcastle upon Tyne enlisted Mernin Headland when it reached a key milestone in its development.

The opening the new Tyneside Bar Café – a city centre eating and drinking venue – required a carefully managed online marketing campaign.

We provided guidance on the best way to leverage the cinema’s existing online position to drive traffic to the new project. This included provision of SEO consultancy and monitoring of the launch of the company online, ensuring traffic results matched the client’s needs.

We initially investigated possible solutions for the company, using traffic analysis to create a preferred set of actions.

We worked alongside the cinema’s marketing team to ensure a new website for the development worked well for customers as well as with Google.

The end result was that increased web traffic and online presence played an integral part of the new venue’s successful launch and subsequent establishment on the market.

If you have a similar project and would like us to help you please get in touch here

White label services

Through our specialist skills and transparent approach we often work behind the scenes of other marketing and PR businesses to boost their services.

Recent clients include DDCA, a digital marketing agency in the North East of England that helps businesses of all sizes to thrive online. The agency had a number of accounts in which lead generation and sales were central.

If your agency has any digital marketing needs we can help you fulfil, please get in touch here

The firm required us to oversee the creation, monitoring and management of Google AdWords and Bing PPC campaigns. We also devised an SEO strategy to be managed for a national, blue-chip client in a highly competitive market.

Additionally, we trained staff to enable them to attract new customers to the business via online channels.

Throughout our relationship, we worked seamlessly within the DDCA team and regularly liaised with clients on their premises. We provided a knowledge base which enabled our client to win and maintain its clients.

Our results included exponential growth in leads for several customers, a 200% reduction in Google AdWords conversion costs and a 400% rise in online conversions.

Get in touch for more details on this and other projects or if you think we could help you offer digital marketing to your clients. Click here for more details

Christchurch Group

As well as being adept in all things digital, Mernin Headland has many years of editorial and journalism experience within its ranks.

A long-standing customer of these services is Christchurch Group, one of the UK’s most prominent and respected brain injury care businesses.

The company offers neurological rehabilitation to people with often complex needs and is currently growing a portfolio of clinics across the country.

It is headed up by Professor Mike Barnes, an internationally recognised authority on neurorehabilitation who also chairs the UK Acquired Brain Injury Forum (UKABIF).

The rehab of people with brain injuries brings together professionals from many different sectors, from healthcare to science, legal and education.

With such a varied group of stakeholders, Christchurch required a quarterly magazine to update them all on new developments, specific challenges and industry-wide issues.

Mernin Headland oversees the entire publishing process, from interviews with senior staff to the creation of a quality printed product which is distributed to thousands of brain injury professionals.

Bede Gaming

Bede Gaming is a leading supplier of software to the online gaming and gambling industries, with offices in Newcastle, London and Bulgaria.

It lists the largest UK-based casino and bingo hall operator as a client and currently employs close to 180 staff.

The company is growing rapidly and globally and handles millions of transactions everyday – meaning it has little time to communicate to the wider world what it is up as a business.

This is where Mernin Headland comes in. We provide PR and copywriting services which update on the many exciting things happening at the business.

We uncover stories, generate press releases and, ultimately, press coverage which aids the business as it continues to expand.